Masilicó Ecommerce
Masilicó Ecommerce
Masilicó Ecommerce
Masilicó Ecommerce
Company
Masilico
Company
Masilico
Company
Masilico
Industry
Gourmet Foods
Industry
Gourmet Foods
Industry
Gourmet Foods
Project type
E-commerce
Project type
E-commerce
Project type
E-commerce
Project Overview
A lightweight company site that explains what Masilco does, shows proof of work, and makes it easy to get in touch optimized for mobile and quick scanning.
Role & Collaboration
Owned UX/UI across IA, landing, services, work, and contact flows.
Built a small component library (hero, stats, cards, FAQs, forms) for speed and consistency.
Aligned tone and visuals with brand values: reliable, practical, and straightforward.
Process
Audit: identified messaging gaps, unclear navigation labels, and weak proof placement.
IA & flows: simplified menu, grouped services by need, shortened contact path with clear CTAs.
Design: readable type, strong contrast, modular sections, and clear form states.
Validation: quick checks on copy clarity, scroll behavior, and form completion.
Handoff: tokens and components documented for fast updates.
Solution Highlights
Home that orients: what they do, for whom, key benefits, and social proof above the fold.
Services that convert: short intros, outcomes, and “what you get” with a direct CTA to contact/quote.
Work that builds trust: selected projects with problem/solution/results, not just galleries.
Friction‑light contact: short form, clear success state, alternative channels, and response expectations.
Accessible patterns: AA contrast, larger targets, and helpful errors for mobile users.
Impact & Outcomes
Clearer value prop increased clicks to contact and quote pages.
Better proof placement improved time on “Work” and scroll depth on Home.
Componentized pages sped up edits and new sections with minimal design effort.
Lessons Learned
Plain language beats jargon for service websites.
Proof near CTAs outperforms long case studies hidden below.
A small, token‑based system is enough for a lean corporate site.
Company
Masilico
Industry
Gourmet Foods
Project type
E-commerce
Project Overview
A lightweight company site that explains what Masilco does, shows proof of work, and makes it easy to get in touch optimized for mobile and quick scanning.
Role & Collaboration
Owned UX/UI across IA, landing, services, work, and contact flows.
Built a small component library (hero, stats, cards, FAQs, forms) for speed and consistency.
Aligned tone and visuals with brand values: reliable, practical, and straightforward.
Process
Audit: identified messaging gaps, unclear navigation labels, and weak proof placement.
IA & flows: simplified menu, grouped services by need, shortened contact path with clear CTAs.
Design: readable type, strong contrast, modular sections, and clear form states.
Validation: quick checks on copy clarity, scroll behavior, and form completion.
Handoff: tokens and components documented for fast updates.
Solution Highlights
Home that orients: what they do, for whom, key benefits, and social proof above the fold.
Services that convert: short intros, outcomes, and “what you get” with a direct CTA to contact/quote.
Work that builds trust: selected projects with problem/solution/results, not just galleries.
Friction‑light contact: short form, clear success state, alternative channels, and response expectations.
Accessible patterns: AA contrast, larger targets, and helpful errors for mobile users.
Impact & Outcomes
Clearer value prop increased clicks to contact and quote pages.
Better proof placement improved time on “Work” and scroll depth on Home.
Componentized pages sped up edits and new sections with minimal design effort.
Lessons Learned
Plain language beats jargon for service websites.
Proof near CTAs outperforms long case studies hidden below.
A small, token‑based system is enough for a lean corporate site.
This work was developed while I was working for the agency Bluelabs and in collaboration with its design team.
This work was developed while I was working for the agency Bluelabs and in collaboration with its design team.