The challenges of this project
Working on the design of this ecommerce was not easy. The challenges involved in the first instance the presence of some limitations related to the platform supporting the operation of the ecommerce.
Meeting the challenge, the browsing experience and GUI design of this ecommerce were customized based on the data that came out of the user research underlying this project.
Into the details
Behind the design of this ecommerce was the desire to emphasize the ease of use of the products sold.
Not just simple selling but a clear intention to show the quality of the products through well-targeted features.
A multi-featured ecommerce
This project, with the forced adoption of a well-known ecommerce platform, involved the need to have a balance between features needed to improve the user experience and their release modes based on development constraints.
The design required the creation of a design system that was divided into strategic versionings that could grow with the challenges imposed by the ecommerce platform.