Koala Baby Care
Koala Baby Care
Koala Baby Care
Koala Baby Care
Company
Koala Baby Care
Company
Koala Baby Care
Company
Koala Baby Care
Industry
Baby Products
Industry
Baby Products
Industry
Baby Products
Project type
E-commerce
Project type
E-commerce
Project type
E-commerce
Project Overview
An end‑to‑end shop experience for baby and maternity products navigation by needs, rich product pages, and fast checkout optimized for trust, clarity, and conversion on mobile.
Role & Collaboration
Owned UX/UI across catalog IA, filters/sort, PDP, cart, checkout, and a reusable component library.
Partnered with merchandising/marketing on naming, bundles, cross‑sell, and education blocks.
Delivered tokens, specs, and templates to accelerate campaigns without visual drift.
Process
Audit: Reviewed common new‑parent tasks and stress points; mapped must‑have content and signals (age, weight, alerts).
IA & Flows: Clear entry points for Today, Track, Learn, and Help; one‑hand navigation and predictable states.
Design: Soft contrast palette, large type, generous spacing, and distinct states for reminders, warnings, and errors.
Validation: Quick tests on first‑week onboarding, adding entries, and scanning articles during disruptions.
Handoff: Modular components (cards, chips, checklists, timers) and export rules for rapid iteration.
Solution Highlights
Guided catalog: needs‑based IA, simple filters, smart sort, saved views.
PDPs that convert: big visuals, easy variants, key info up front, reviews by the CTA.
Trust by design: clear shipping/returns, payment marks, certifications, real photos.
Streamlined checkout: guest‑first, autofill, progress, clear totals, wallets.
Mobile a11y: large targets, strong contrast, helpful errors, sticky CTAs.
Impact & Outcomes
Faster find with cleaner IA and filters.
More adds‑to‑cart by surfacing proof/logistics early.
Quicker launches with a tokenized component system.
Lessons Learned
Clarity and proof win benefits, care, certifications early.
Simpler variants cut drop‑offs.
Context beats generic FAQs at decision time.
Company
Koala Baby Care
Industry
Baby Products
Project type
E-commerce
Project Overview
An end‑to‑end shop experience for baby and maternity products navigation by needs, rich product pages, and fast checkout optimized for trust, clarity, and conversion on mobile.
Role & Collaboration
Owned UX/UI across catalog IA, filters/sort, PDP, cart, checkout, and a reusable component library.
Partnered with merchandising/marketing on naming, bundles, cross‑sell, and education blocks.
Delivered tokens, specs, and templates to accelerate campaigns without visual drift.
Process
Audit: Reviewed common new‑parent tasks and stress points; mapped must‑have content and signals (age, weight, alerts).
IA & Flows: Clear entry points for Today, Track, Learn, and Help; one‑hand navigation and predictable states.
Design: Soft contrast palette, large type, generous spacing, and distinct states for reminders, warnings, and errors.
Validation: Quick tests on first‑week onboarding, adding entries, and scanning articles during disruptions.
Handoff: Modular components (cards, chips, checklists, timers) and export rules for rapid iteration.
Solution Highlights
Guided catalog: needs‑based IA, simple filters, smart sort, saved views.
PDPs that convert: big visuals, easy variants, key info up front, reviews by the CTA.
Trust by design: clear shipping/returns, payment marks, certifications, real photos.
Streamlined checkout: guest‑first, autofill, progress, clear totals, wallets.
Mobile a11y: large targets, strong contrast, helpful errors, sticky CTAs.
Impact & Outcomes
Faster find with cleaner IA and filters.
More adds‑to‑cart by surfacing proof/logistics early.
Quicker launches with a tokenized component system.
Lessons Learned
Clarity and proof win benefits, care, certifications early.
Simpler variants cut drop‑offs.
Context beats generic FAQs at decision time.
This work was developed while I was working for the agency onlab.io and in collaboration with its design team.
This work was developed while I was working for the agency onlab.io and in collaboration with its design team.