Meeters App
Meeters App
Meeters App
Meeters App
Company
Meeters
Company
Meeters
Company
Meeters
Industry
Social Events
Industry
Social Events
Industry
Social Events
Project type
IOS & Android App
Project type
IOS & Android App
Project type
IOS & Android App
Project Overview
Redesign focused on clearer discovery and booking of group trips and local events for over‑40s, with trust‑building visuals, accessible UI, and frictionless checkout.
Role & Collaboration
Owned end‑to‑end UX/UI across onboarding, search/discovery, event detail, booking, and post‑event social touchpoints.
Partnered with Growth/Operations to reflect real inventory (local walks, food events, multi‑day trips) and guide coverage.
Delivered component libraries, specs, and content patterns suited to both web and mobile app surfaces.
Process
Audit: Mapped content taxonomy (walks, trekking, art visits, food & wine, group trips), trust markers (guides, reviews), and price/pax signals.
IA & Flows: Structured search and filters by date, region, activity type, difficulty, and group profile; streamlined guest selection and payment.
Design: High‑contrast typography, card grid with clear meta (date, location, spots, price), and consistent badges for “over 40,” “local guide,” “AperiMeeters.”
Validation: Click‑through tests on filter clarity, event detail comprehension, and booking conversion; adjusted hierarchy and CTA placement.
Handoff: Tokenized components (cards, carousels, filter chips, schedule blocks, guide modules) with responsive rules and empty/error states.
Solution Highlights
Discovery that fits intent: prominent filters (when, where, activity), quick toggles for local vs. travel, and saved searches for weekend planning.
Event detail that converts: hero media, essentials above the fold (date, duration, difficulty, price, spots left), guide profile, and what’s included.
Fast booking: simplified guest/slot selection, transparent pricing, secure checkout, and clear refund/cancellation info.
Community follow‑through: post‑event prompts and messaging to reconnect participants and suggest next activities.
Accessibility by default: readable type, color contrast, tap targets, and error recovery for forms and payments.
Impact & Outcomes
Easier weekend planning via intent‑based filters and clear availability, improving shortlist rate and bookings.
Higher trust and fewer drop‑offs thanks to upfront logistics, guide info, and reviews surfaced contextually.
Faster content ops using reusable templates for event cards and detail pages across categories and regions.
Lessons Learned
Show the essentials first: date, place, difficulty, and spots are the deciding signals for group events.
Social proof and guide presence reduce uncertainty more than generic brand claims.
Clear filters beat “infinite scroll” for mature audiences planning specific times and locations.
Company
Meeters
Industry
Social Events
Project type
IOS & Android App
Project Overview
Redesign focused on clearer discovery and booking of group trips and local events for over‑40s, with trust‑building visuals, accessible UI, and frictionless checkout.
Role & Collaboration
Owned end‑to‑end UX/UI across onboarding, search/discovery, event detail, booking, and post‑event social touchpoints.
Partnered with Growth/Operations to reflect real inventory (local walks, food events, multi‑day trips) and guide coverage.
Delivered component libraries, specs, and content patterns suited to both web and mobile app surfaces.
Process
Audit: Mapped content taxonomy (walks, trekking, art visits, food & wine, group trips), trust markers (guides, reviews), and price/pax signals.
IA & Flows: Structured search and filters by date, region, activity type, difficulty, and group profile; streamlined guest selection and payment.
Design: High‑contrast typography, card grid with clear meta (date, location, spots, price), and consistent badges for “over 40,” “local guide,” “AperiMeeters.”
Validation: Click‑through tests on filter clarity, event detail comprehension, and booking conversion; adjusted hierarchy and CTA placement.
Handoff: Tokenized components (cards, carousels, filter chips, schedule blocks, guide modules) with responsive rules and empty/error states.
Solution Highlights
Discovery that fits intent: prominent filters (when, where, activity), quick toggles for local vs. travel, and saved searches for weekend planning.
Event detail that converts: hero media, essentials above the fold (date, duration, difficulty, price, spots left), guide profile, and what’s included.
Fast booking: simplified guest/slot selection, transparent pricing, secure checkout, and clear refund/cancellation info.
Community follow‑through: post‑event prompts and messaging to reconnect participants and suggest next activities.
Accessibility by default: readable type, color contrast, tap targets, and error recovery for forms and payments.
Impact & Outcomes
Easier weekend planning via intent‑based filters and clear availability, improving shortlist rate and bookings.
Higher trust and fewer drop‑offs thanks to upfront logistics, guide info, and reviews surfaced contextually.
Faster content ops using reusable templates for event cards and detail pages across categories and regions.
Lessons Learned
Show the essentials first: date, place, difficulty, and spots are the deciding signals for group events.
Social proof and guide presence reduce uncertainty more than generic brand claims.
Clear filters beat “infinite scroll” for mature audiences planning specific times and locations.
This work was developed while I was working for the agency onlab.io and in collaboration with its design team.
This work was developed while I was working for the agency onlab.io and in collaboration with its design team.