myT Brand Refresh
myT Brand Refresh
myT Brand Refresh
myT Brand Refresh
Company
myTomorrows
Company
myTomorrows
Company
myTomorrows
Industry
HeathTech
Industry
HeathTech
Industry
HeathTech
Project type
Branding & Social Media
Project type
Branding & Social Media
Project type
Branding & Social Media
Project Overview
Redesigned the social visual system end-to-end to modernize look and voice, improve readability, and drive consistency across LinkedIn, Instagram, and event assets.
Role & Collaboration
Owned UX/UI for social branding: templates, type scale, color, motion, and asset production with Marketing and PM.
Built Figma libraries and export pipelines for fast content creation.
Coordinated rollout and guidelines to ensure consistent usage across teams and channels.
Process
Audit: Reviewed previous posts, engagement patterns, accessibility gaps, and brand drift across channels.
Define: Set tokens for color, type, spacing, grid, and motion; updated voice/tone for concise, patient- and HCP-friendly copy.
Design: Created modular templates for news, education, product updates, events, testimonials, and data cards.
Document: Packaged usage rules, do’s/don’ts, and export specs in a lightweight brand guide.
Rollout: Phased channel updates, A/B visuals, and content QA for accessibility and clarity.
Solution Highlights
Clear typographic hierarchy, higher contrast, accessible color pairings, and simpler layouts.
Template system: square, vertical, and horizontal variants with safe areas and grid.
Unified iconography, illustration style, and data visualization patterns.
Impact & Outcomes
Faster content production via reusable templates and tokens.
More consistent brand presence across posts, campaigns, and events.
Accessibility improvements aligned to WCAG contrast and legibility.
Lessons Learned
Social clarity wins: big type, tight copy, and strong contrast outperform decorative layouts.
Design tokens and templates cut turnaround time and reduce off-brand drift.
Lightweight, visual guidelines drive adoption better than text-heavy docs.
Company
myTomorrows
Industry
HeathTech
Project type
Branding & Social Media
Project Overview
Redesigned the social visual system end-to-end to modernize look and voice, improve readability, and drive consistency across LinkedIn, Instagram, and event assets.
Role & Collaboration
Owned UX/UI for social branding: templates, type scale, color, motion, and asset production with Marketing and PM.
Built Figma libraries and export pipelines for fast content creation.
Coordinated rollout and guidelines to ensure consistent usage across teams and channels.
Process
Audit: Reviewed previous posts, engagement patterns, accessibility gaps, and brand drift across channels.
Define: Set tokens for color, type, spacing, grid, and motion; updated voice/tone for concise, patient- and HCP-friendly copy.
Design: Created modular templates for news, education, product updates, events, testimonials, and data cards.
Document: Packaged usage rules, do’s/don’ts, and export specs in a lightweight brand guide.
Rollout: Phased channel updates, A/B visuals, and content QA for accessibility and clarity.
Solution Highlights
Clear typographic hierarchy, higher contrast, accessible color pairings, and simpler layouts.
Template system: square, vertical, and horizontal variants with safe areas and grid.
Unified iconography, illustration style, and data visualization patterns.
Impact & Outcomes
Faster content production via reusable templates and tokens.
More consistent brand presence across posts, campaigns, and events.
Accessibility improvements aligned to WCAG contrast and legibility.
Lessons Learned
Social clarity wins: big type, tight copy, and strong contrast outperform decorative layouts.
Design tokens and templates cut turnaround time and reduce off-brand drift.
Lightweight, visual guidelines drive adoption better than text-heavy docs.
This work was developed while I was working for myTomorrows and in collaboration with its design team.
This work was developed while I was working for myTomorrows and in collaboration with its design team.