A speficic request for a specific time
When I worked on this project what was asked of me was to be able to freshen up the visual communiqué of the company in preparation for a next step that eventually led to the final design of the company's new visual identity
Into the details
Working on this phase of the company's evolution from the point of view of their visual communication allowed me to be able to focus on a project other than UI design, enabling me to work on new challenges and make room for other skills that I have always made available to the companies I have worked for, such as illustration and graphic design work.
Adding new types of visual language
In this project, my visual refresh proposal included the addition of a system of illustrations and icons that could give a new visual language to the company's communication.
The icons as well as the illustrations were intended to make it more user-friendly to convey in a simple way the complex activities and services that the company has to offer its users.
